The Low-Down Facebook’s Latest Changes and How They Affect Your Business
No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers.
That's why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners on how their posts will have a reduced visibility in their follower’s newsfeed.
Here’s what you need to know and do about these changes:
The focus of the new changes is actually very holistic. Facebook is all about creating community. These changes are an attempt to help users find relevant content and to have more meaningful social interactions.
In a nutshell that means people want to see information from their family and friends. They don't want to be bothered with irrelevant posts from businesses, brands and media.
So how do you deal with Facebook's algorithm changes as a business?
QUALITY
First of all, you need to focus on quality versus quantity of content. Relevance takes on a whole new meaning now. Take time to create really juicy posts your audience can't resist.
Focus on what your ideal target market wants to receive from you. Will they be entertained? Educated? Inspired? Leave everything else out and only focus on those three things.
ENGAGEMENT
Engagement is everything. With every post your goal is to stir up a conversation. Ask for opinions. Get them to share their advice and stories.
Now more than ever you need to develop a tribe of people who love to be connected and can't wait to engage with you. Take advantage of Facebook Live being the hottest trend right now that typically generates a lot of engagement.
AUTHENTICITY
Don't try tricky posts that get people to comment and share on a post. Using tactics like clickbait and sensationalized fake news or other means to try and trick the algorithms are one of the reasons why these changes occurred.
No doubt Facebook has dramatically changed how businesses are marketed online. With over 2 billion users Facebook offers exposure to a powerhouse of potential customers.
That's why when Mark Zuckerberg announced some big changes in January, it drew many concerns with business owners on how their posts will have a reduced visibility in their follower’s newsfeed.
Here’s what you need to know and do about these changes:
The focus of the new changes is actually very holistic. Facebook is all about creating community. These changes are an attempt to help users find relevant content and to have more meaningful social interactions.
In a nutshell that means people want to see information from their family and friends. They don't want to be bothered with irrelevant posts from businesses, brands and media.
So how do you deal with Facebook's algorithm changes as a business?
QUALITY
First of all, you need to focus on quality versus quantity of content. Relevance takes on a whole new meaning now. Take time to create really juicy posts your audience can't resist.
Focus on what your ideal target market wants to receive from you. Will they be entertained? Educated? Inspired? Leave everything else out and only focus on those three things.
ENGAGEMENT
Engagement is everything. With every post your goal is to stir up a conversation. Ask for opinions. Get them to share their advice and stories.
Now more than ever you need to develop a tribe of people who love to be connected and can't wait to engage with you. Take advantage of Facebook Live being the hottest trend right now that typically generates a lot of engagement.
AUTHENTICITY
Don't try tricky posts that get people to comment and share on a post. Using tactics like clickbait and sensationalized fake news or other means to try and trick the algorithms are one of the reasons why these changes occurred.
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